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This continues the dating service’s larger mission of helping users find relationships, not casual encounters.”On Hinge we encourage our members to be authentic with one another because we know that leads to the best connections,” explains Hinge founder and CEO Justin Mc Leod.“Lively is about creating fun ways to help people connect, not just match,” says Zoosk’s SVP of Product Behzad Behrouzi.“We’re hoping to create an overall experience where people can feel more relaxed being themselves, and more excited to meet and get to know other people.” This feature will push Lively beyond dating to help users just generally meet new people. Top dating apps like Tinder, Bumble and others have also adopted friend-finding features as of late, as they become more like social networks.Again, the idea is that using video can show off someone’s personality much better than static, photo-only profiles.
(The videos imported from social networks can be longer than 30 seconds, Hinge notes.) Instead, Hinge believes support for videos will allow members to better show who they really are, by sharing fun or memorable moments and activities from their lives.But unlike with Lively’s profile videos, the chat feature allows users to start their session with their screen blurred.This helps users instantly feel more comfortable, the company explains, without having to worry about what they look like right away.We didn’t want to reinvent the wheel – we wanted to just take what was already working well in other platforms, and give them the opportunity to do that with people they don’t know yet, versus their friends,” she says.But these newer dating apps like Lively, Bumble and Hinge aren’t alone in making video a key feature in their updated user experiences.